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    50 days left until Digital Assets Summit in Switzerland

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    One of Europe’s most exciting blockchain conferences — the World Crypto Conference 2023 — will be held from Jan. 13 to 15 in Switzerland, the global center of traditional finance and one of the world’s most crypto-friendly countries.

    Fittingly, the WCC2023 takes place just before the annual World Economic Forum in Davos. Delegates to both events will be debating the economic and social impact of technology, and especially the transition to Web3.

    The specific goal of the WCC2023 is to bridge the gap between the traditional world of finance and business (TradFi) and the crypto world. It also aims to facilitate mass adoption of crypto assets and the creation of sustainable, fast and secure financial systems. It will encourage collaboration and networking between TradFi and DeFi companies, and connect traditional IT companies with Web3.

    The event timing could not be better, coinciding with the move of several TradFi institutions toward blockchain solutions.

    Who would have expected the conservative Deutsche Bank or the Nasdaq to be building capabilities for digital assets?

    “The move is driven by clients demanding institutional-grade solutions in the crypto space,” said Robin Vince, CEO of BNY Mellon, America’s oldest bank, with $43 trillion in assets under management. A survey in early 2022 showed that 91% of large institutional asset managers, asset owners and hedge funds were interested in investing in tokenized assets.

    Rubbing shoulders with the experts

    Crypto’s top players and pioneers, blockchain evangelists and business leaders will meet in Zurich to discuss the future of digital assets, DeFi, CeFi, TradFi, GameFi, NFTs, the Metaverse, Web3, DAOs, cross-border payments, tokenization and fractional ownership, regulation and more.

    Key opinion leaders, including Carl Runefelt (The Moon Group), Ben Armstrong (Bitboy Crypto) and other influencers will host live fan meetups, sharing how to build financial freedom and authentic social media channels and communities.

    Some of the biggest traditional banks and their digital asset departments have accepted the invitation to get to know the people in the crypto space, get in touch with blockchain builders, developers and general enthusiasts while increasing their trust in the possibilities of Web3.

    Industry leaders such as Huobi, Sandbox, BitMEX, Sygnum, Animoca Brands, Coinbase, IBM and others will be there. Many more will join in the coming weeks.

    Delegate experience is top of mind

    There are exciting features to ensure active participation from delegates.

    Even buying a ticket will be an experience — and comes with an NFT. This way, people will gain first-hand experience with this blockchain technology, and how it can be adapted to other economic sectors. There are also limited tickets for students at special rates.

    The WCC2023 is the first conference to be held on the Metaverse, and will be live-streamed for those who cannot attend in person and for those who want to experience it all over again.

    Delegates will get crypto trading tips by watching top influencers trading live on CEX exchanges, and they can participate in a trading competition. Delegates can also attend crash courses and learn about the newest trends in Web3, NFTs and the Metaverse on Day One.

    On Day Three, 10 top crypto projects will present their pitches to compete for an investment prize established by VCs.

    There will also be networking opportunities aplenty, with dinners, parties, breakfasts, workshops and special events for those with VIP or Whale passes.

    What’s on the agenda?

    Conference success depends on the quality of the speakers, the range and relevance of the topics, and the opportunity for delegates to meet and debate the issues. WCC2023 will certainly meet these criteria.

    Just three names in the current list of 50 speakers:

    • Mehdi Farooq — senior tokenomics analyst at Animoca Brands
    • Michela Silvestri — institutional business development at Huobi Global
    • Peter Hofmann — regional manager at Coinbase

    There will also be experts from Sygnum, the world’s first digital asset bank, GSR, a global leader in crypto trading and market making, Ledger, the digital wallet company, and Animoca Brands, a Hong Kong-based game software company.

    Alexandre Auriol from Sandbox and Julien Bouteloup of Curve Finance will provide perspectives of companies at the cutting edge of blockchain and DeFi.

    TradFi will be well represented at the event, with Luc Froehlich from Fidelity International, a London-based investment management company founded in 1969 and with $813 billion in AUM; Alexander Bechtel from DWS, a German asset management company established in 1956 and with 928 billion euros in AUM; and Niccolò Bardoscia, vice president at Intesa SanPaolo, Italy’s largest bank by total assets and the world’s 27th-largest.

    The World Crypto Conference 2023 promises to be well-timed, well-placed and well-attended.

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